Elsa Alvarez
Social Media Manager
Influencer Relations
Content Creator
Introduction
About me
With over six years of experience as a dedicated social media manager, I've cultivated my expertise across diverse sectors, initially focusing on the beauty industry. My professional journey has seamlessly blended collaborations with local businesses and managing prominent accounts. A proud graduate of California State University Fullerton with a degree in communications, complemented by an associates in business management, I've honed my skills through freelance endeavors in the Inland Empire. Now, fueled by the desire to elevate my career, my sights are set on becoming a creative director or marketing director in the next 5-10 years, eager to embark on new challenges and opportunities in the dynamic realm of digital marketing.
2017
2020
Lead a team of 6 people to set up and design a booth at a prestigious makeup convention, Phame Expo. Increased sales and brand awareness for Achi Cosmetics.
Founded Pretty Dead Cosmetics. From web design, photography, SEO, social media, product development and design; all was curated by Elsa.
Social Media and Salon Manager at Confident in Lashes. Her main objective was to get people through the doors to attend Lash Trainings / Seminars. Goals were reached by timing, advertising with META platforms, and commmunity outreach.
Professional projects
2023
Photography
Social networks
Graphics for Feed & Promos
Going Viral on TikTok
SEO & Timeliness
Thrilled to share the story behind my viral success on TikTok! The left screenshot, boasting 1.5 million views, gained traction through strategic SEO, with 25% of views stemming from user searches—clearly hitting the algorithm sweet spot. On the right, timing aligned with a trending alternative culture showcase, propelling the video’s popularity mainly through the for you page. With engaging content and savvy optimization, this journey to 1.5 million views reflects a perfect blend of discoverability and cultural resonance.
Influencer Relations
My success in working with influencers lies in meticulous market research that ensured a seamless alignment between the influencers and our target audience. By understanding the preferences and demographics of our audience, I curated a roster of influencers whose authentic appeal resonated effortlessly.
